Sunday, February 14, 2016

Identity Design & Branding (Part 1) Sketches






The above sketch includes the two concepts below: 

My first concept is a medieval theme. EmpireX and its games Stormy Skies and Elvish logos will all have medieval style fonts and incorporate some medieval graphics (like swords). This concept will include dark colors (black and deep red). Sketches 1, 2, and 3 show this theme.

My second concept is a fantasy theme. My fonts will have sharp edges similar to those in my medieval theme. I will use greens and golds for these logos. I want there to be a bit of an earthy feeling to this theme. Sketches 4, 5, and 6 show this theme.



The above sketch includes my third concept, which is a horror theme. For this concept the games will be called The Night Realm, Vamp Hunter, or Wolf (obviously I will only include 2 games but I had 3 game ideas for this concept). I want to use Gothic style fonts and affects like blood dripping from the fonts. This theme will also include dark colors (reds, blacks, greens).

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